TīmeklisThe BCG matrix is a chart developed by Bruce Henderson for Boston Consultancy. Group in 1968. The matrix uses market growth rate and market share as the. parameters for analyzing the portfolio of any organization. The project specifically demands the study of BCG matrix for Hindustan Unilever. Limited (HUL). Tīmeklis2024. gada 23. marts · The BCG Matrix is one of the most popular portfolio analysis methods. It classifies a firm’s product and/or services into a two-by-two matrix. Each …
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