WebDec 9, 2014 · With Lightbox ads, it's easy to use existing creative assets to create beautiful, engaging ads that look great on any screen size. These ads pull assets from your … WebAdWords—which already offers text ads, dynamic search ads, comparison ads, product listing ads, offer extensions, ad sitelinks and more—added a new way to help advertisers increase their brand reach by combining the “Art of Brand Building with the Science of Digital.” This new ad type is known as “Engagement Ads” or “Lightbox Ads”.
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Inside AdWords: Google Catalogs in Lightbox -- a scalable way to ...
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