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WebISBN 0 273 68529 5 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Usunier, Jean-Claude. Marketing across cultures / Jean-Claude Usunier, Julie Lee. – 4th ed. p. cm. Includes bibliographical references and index. Web3 Geert Hofstede was the first person to study the impact of culture on working internationally. 4 Geert Hofstede found that values and beliefs in different parts of IBM … salary of dental hygienist in california
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